What's Sexy Next Website Monthly Updates

Research, Curate, Photo Direct, Copy write, Design, Execute & Post monthly What's Sexy Next website:

• Analyze and decipher trends through the lens of our emotional brand

• Call out macro trends that will influence our customer’s lifestyle and shopping habits

• Deliver monthly brand-right trend content through intranet platform What’s Sexy Now to support seasonal concept, share socio-cultural intelligence and influence all creative partners

• Focus on speed: real time reporting on Designer Fashion Trends (i.e. Runway Intelligence tumblr feed is updated on a daily basis during global fashion month)

• What’s Sexy Next updates: Provide the pulse of the State of Sexy and highlight business opportunities

• Partner w/ Technology Innovation team to call out advanced retail trends that can impact our business

• Partner with Trend Forecasting Agencies and branding consultants to identify big picture strategy that is relevant to VS

• Continuously develop a network of influencers (Instagrammers, bloggers, movers & shakers) to bring newness and relevancy to the brand

• Continuously push for a “transformative thinking” mindset in order for the brand to stay relevant and move forward

• Identify emerging business opportunities: develop new and associated categories to grow and protect the core

• Update positioning work on Aspirational Customer - constant redefinition of our 26 y.o.