Original collages
IG Feed iterations + mood boards for Dirty Lemon
Banana Skirt Dance Fitness photoshoot for Moxy Times Square’s #SweatAtMoxy Partnership & programming
Instagram feed iterations: aesthetic for Moxy Chelsea
Stop motion video for Moxy Chelsea
Victoria’s Secret Joja Adventure Video
Eblasts for internal Trend and Concept website for Victoria’s Secret
Concept boards for Victoria’s Secret (Lingerie, Sport, Beauty, Fashion show, sleep, swim)
Frangrance Concept Board
Concept Mood Board for a "Very Sexy" Fragrance called Wicked
Concept Mood Board for a "Romantic" Fragrance called Love
Spring '17 Storytelling
Very Sexy Studio Shoot
Fall 2018 Initial concept boards: Glam City, Day & Night
Aspen Mood Boards, Holiday 2017
Romantic Holiday 2017, Christmas Dreams & Fantasies
Holiday 2017: Aspen
Holiday 2017: Aspen
Holiday 2017: Aspen Party
Holiday 2017: Aspen, New Years Eve Party
Holiday 2017: Aspen, New Years Eve Party
Bridal Story
Studio, Youthful, Edgy, Effortlessly Cool
Victoria’s Secret Styling Direction: Active Life, Sexy to Sporty Spectrum
The New Body By Victoria Bra
Concept Deck to influence the product & design teams on the new shape of the season.
What's Sexy Next Website Monthly Updates
Research, Curate, Photo Direct, Copy write, Design, Execute & Post monthly What's Sexy Next website:
Analyze and decipher trends through the lens of our emotional brand
Call out macro trends that will influence our customer’s lifestyle and shopping habits
Deliver monthly brand-right trend content through intranet platform What’s Sexy Now to support seasonal concept, share socio-cultural intelligence and influence all creative partners
Focus on speed: real time reporting on Designer Fashion Trends (i.e. Runway Intelligence tumblr feed is updated on a daily basis during global fashion month)
What’s Sexy Next updates: Provide the pulse of the State of Sexy and highlight business opportunities
Partner w/ Technology Innovation team to call out advanced retail trends that can impact our business
Partner with Trend Forecasting Agencies and branding consultants to identify big picture strategy that is relevant to VS
Continuously develop a network of influencers (Instagrammers, bloggers, movers & shakers) to bring newness and relevancy to the brand
Continuously push for a “transformative thinking” mindset in order for the brand to stay relevant and move forward
Identify emerging business opportunities: develop new and associated categories to grow and protect the core
Update positioning work on Aspirational Customer - constant redefinition of our 26 y.o.
World Wide Wardrobe
A global group of creatives reporting the coolest clothes from the world's most stylish streets
Source: http://theworldwidewardrobe.com/
Package Design for Skylos: The Canine House of Couture
Lasercut Ancient Greek Dogs, sleek metallic materials and jeweled handles.
T-Shirt Design Illustrations
Aztec inspired illustrations
Collage Representing Da Vinci Quote
The simple idea of flight being flushed out by the "obsessive" human to create the technological advancement of a plane. This concept can be compared to the tech-obsessed world we live in today and the constant upgrades thrown at the consumer.
