OBJECTIVE: Drive authentic and relevant editorial content from our Angels, to help build the Victoria’s Secret Sport brand. Inspire, engage and educate fans and showcase the world’s sexiest sportswear from a lifestyle point of view. Highlight the Angels not only as models, but as multifaceted women who embody kindness, dedication, discipline and passion across all aspects of their lives.

ROLE: Art Director, drove, built and implemented new social process for content strategy, concept and execution. Responsible for the overall positioning of campaign. Facilitated ideation sessions to create cohesion and alignment. Presented social initiatives and new ideas to leadership, collaborating with Creative Directors, Art Directors, Photographers, Content Creators, Copy Writers and the Marketing Teams to deliver 360° campaigns.