Victoria's Secret Sport

OBJECTIVE: Drive authentic and relevant editorial content from our Angels, to help build the Victoria’s Secret Sport brand. Inspire, engage and educate fans and showcase the world’s sexiest sportswear from a lifestyle point of view.

ROLE: Art Director, drove, built and implemented new social process for content strategy, concept and execution. Responsible for the overall positioning of campaign. Facilitated ideation sessions to create cohesion and alignment. Presented new social media initiatives to leadership.

 
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L.A. Photoshoot, Photography, video and .GIFs captured

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Social Media Content Calendar

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