All Star Weekend: NBA executives understand their audience in real-time. As part of the NBA’s larger partnership with Flowcode, they leveraged our industry-leading technology to build an omnichannel, global activation creating experiences for NBA ID, building next -gen fan engagement activations and creating value for sponsors.

“It’s incredible to be able to see our fans engagement across a plethora of activations directly piped into my phone while I’m on site at the NBA All star game. This type of data is incredibly valuable for optimizing our initiatives nationwide.” -Adam Silver, NBA Commissioner 

ROLE: Head of Creative Design, founding member of Flowcode and built creative service and design team from the ground up.