PROJECT: Flowcode’s multi-year partnership with the NBA spans broadcast, print, Jumbotrons, and in-arena activations to drive fan engagement, sweepstakes, donations, and more. At tentpole moments like All-Star Weekend, NBA executives leveraged our industry-leading technology to power omni-channel, global activations - building NBA ID, next-gen fan engagement experiences, and delivering measurable value for sponsors. Our shared focus is on driving ROI, unlocking new revenue streams, and creating scalable, data-driven campaigns in collaboration with NBA teams.

ROLE: Creative Director and Head of Creative Services, responsible for driving creative marketing within the Flowcode / NBA strategic partnership through innovative use case campaign development, product innovation, and leading the full design process from initial concept to final production for in-real-life products, including activations with teams including Orlando Magic. Grateful to collaborate with a talented, high-performing design team including custom code designers, video producers, and motion graphic designers. Partnered with Pod leads and sales leadership to develop tailored pitch materials for NBA teams.