Moxy Hotels

OBJECTIVE: Redesign social media, partnerships, events + programming to reflect Marriott’s new boutique hotel line, Moxy: PLAYFUL. BOLD. SPIRITED.

ROLE: Art Director, created a cohesive aesthetic and creative direction. Directed photoshoots and managed influencer relationships. Collaborated with agency vendors.

Instagram Feed Aesthetics Interations

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CONCEPT: KEeping it real

Sexy, youthful and cool vibe with an edge. Irreverent graphics: rips, collage + simplistic illustrations. Utilize white space and pops of bright pink to mimic simplistic hotel interior and branded neon Moxy pink sign.

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CONCEPT: REAL LIFE, press start

Late night party vibe to illustrate the hotel’s lively nightlife. Glitch graphics, electric neon, and eye-catching phrases.

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CONCEPT: LIVE COLORFULLY

Highlight the Youth Tonic trend of Millennial by creating a vibrant, bold and energetic mood.

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Influencer Photoshoot

Led every aspect of shoot (concept, pitch, budget, asset + content strategy, briefs, casting, contracts, scheduling, props, styling, art direction, deliverables, editing and retouching).

Photography: Kenny Chen & Ryan Ulsh

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PARTNErshiPS

Built relationship with Jon Boy Tattoo, led to exclusive Studio at Bar Moxy

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EXPERIENTIAL

New York Fashion Week 2018 Fun House Pop-Up

Experiential wonderland aimed to surprise, challenge, and amuse, all while being 100% instagrammable. Total account growth as a whole was 935 (6% overall growth and an increase of 1600% compared to the growth in the previous period). organic engagement grew by 125% compared to the previous period, and our paid advertising led to over 7.3K likes and comments on sponsored posts.

PRESS LOVE

“A chance to indulge in all your Fashion Week fantasies – no front row ticket required.” -Guest of a Guest

“Moxy Times Square puts the “fun” back in “fashun” with this whimsical pop-up experience.” -Time Out New York

“Wander through an interactive, Instagrammable installation reminiscent of a carnival fun house with a fashion-y twist.” -Fashionista 

“Moxy Times Square has created a free and exciting escape to let your playful side run wild.” -Haute Living