Every Shade of You Lip: Embrace your individuality with 32 nudes, from natural to bold, for every skin tone. OBJECTIVE: Activate the nude collection through commercial innovation & editorial storytelling to strengthen the category. Create a nude lip moment to demonstrate trend relevance and support the brand pillar of inclusivity and diversity.

ROLE: Design Director, Led social media campaign strategy, concept and direction for M.A.C Global. Collaborated with teams on storytelling + 360 strategy. Conceptualized and executed all IG posts and stories. Partnered with copy lead for final post captions and story copywriting. Created briefs and collaborated with Global Pro Make-up Artists.