M.A.C IN MONOCHROME
Inspired by M.A.C’s most iconic shades, Monochrome is an audacious color collection starring six cult lip colors. They each have the power to transform and inspire you to be your most powerful self. OBJECTIVE: Celebrate our iconic shades and the all-encompassing cult of color they’ve inspired. Educate, engage and empower audience. Build community through social media.
ROLE: Design Director, Led social media campaign strategy, direction and execution for M.A.C Global. Collaborated with teams on storytelling and 360 strategy. Conceptualized and executed all IG posts and stories. Partnered with copy lead for final post captions and story copywriting. Created briefs and collaborated with Global Pro Make-up Artists for original content.
CULT OF RUBY WOO
She’s got gravitational pull. The kind of confidence that inspires confidence. Laughs real laughs, gives real hugs. Sensational, bewildering, brilliant. Oozes natural charm. Can’t help but be a scene-stealer.
CULT OF DIVA
She’s a diva in denial. High maintenance, but she doesn’t know it. Curated carelessness. A giver and a taker, in equal measures. She’ll drop dollars on you. A blast when she wants to be.
CULT OF HEROINE
Late to the party, but makes it one to remember. She’s got guts. Totally loyal. Feisty and fun. Swings from the chandelier, breaks heels, ladders tights, but keeps going.
CULT OF SEE SHEER
She knows what she wants and knows how to get it. Sees through you. Calls you out on your shit. Unbothered. Brutally honest and transparent. Beautifully stubborn.
CULT OF CANDY YUM YUM
A pop-culture chameleon. Irreverent. Gets it. Blends high and low. Not fazed by trends. Underground and mainstream. Contradictory. Sweet tooth, sour mouth. She’s got bite.
CULT OF VELET TEDDY
Naive with a wink. Playful sex appeal, knowing innocence Purrs. Giggles. Owns it. Plays with style. Does her thing, her way.
Instagram Feed Iterations & Animations, 150k average engagement and 8% lift in conversion for product featured
Instagram Story Strategy, average of 500k engagement
