OBJECTIVE: Partner with the CEO and founding team to shape fresh, culturally relevant ideas that expand brand awareness and elevate Lasso into a premium, sophisticated, and fashion-forward brand. Build Lasso into a memorable, iconic equestrian brand with global recognition.

ROLE: Fractional Creative Director responsible for driving high-level creative direction, experiential moments, and brand momentum across awareness, content creation, campaign launches, social growth, print marketing, experiential activations & creator and influencer partnerships.