PROJECT: Built and led a strategic partnership with Game 7, Mark Messier’s sports media brand, redefining fan-first IRL & digital experiences. We brought bold ideas to life through giant screen moments at Madison Square Garden, connecting fans, athletes & culture. Project includes: pitch decks, concepts, storytelling, design execution and IRL activations.

ROLE: Creative Director and Head of Creative Services, responsible for leading the full design process from ideation to production. I remain hands-on within execution, ensuring ideas translate seamlessly into impact. Grateful to collaborate with and mentor an exceptionally talented team of emerging designers across disciplines globally.