Elemis Ultra Smart

PROJECT: Re-support campaign for ELEMIS Ultra Smart Pro-Collagen, the brand’s most advanced, clinically tested anti-aging moisturizer, formulated with cutting-edge peptide technology.

ROLE: Led the end-to-end creative vision and execution across paid, social, site, QVC and email, partnering with design and cross-functional teams to deliver cohesive static and video storytelling.

Concept & Vision
Welcome to the age of intelligent skincare.

This launch elevates science, technology & performance into modern luxury. Creative direction is sleek and minimal, using intentional light and a day-to-night glow to symbolize intelligence and transformation. Global elite model photography reinforced authority & aspiration, presenting the product as a true breakthrough in skincare as the smartest, most advanced & cutting-edge innovation to ever be in a moisturizer.

Concept & Initial Designs in Figma

Photography and Video
Photographer: Eric Yu