Elemis Sea Change

PROJECT: Led an integrated omnichannel campaign to evolve the ELEMIS brand platform, spotlighting its hero franchise, the Pro-Collagen Marine Cream.

Elevated the product’s cultural authority through global photography and third-party validation, including recognition from Vogue.

Developed a unified visual system and asset suite across paid media, social, ecommerce, and CRM, ensuring consistency, premium storytelling, and performance-driven creative at every touchpoint.

ROLE: Creative Lead, owning end-to-end vision & execution.

  • Defined the campaign’s strategic creative direction and omnichannel framework

  • Directed global photography selects and visual narrative

  • Designed and refined assets from concept through final delivery

  • Led and mentored the design team to deliver best-in-class, performance-optimized creative

  • Ensured cohesive storytelling across paid, social, site, and email ecosystems