Celebrity integrated campaigns Powered by Flowcode
Role: Creative Director & Head of Enterprise Sales Marketing, Creative Services. Led a team of designers to support on all creative aspects from concept to execution of integrated, multi channel campaigns. J.Lo Beauty Launch, New York City Subway takeover powered by Flowcode to directly buy product and learn more. SKKN by Kim’s first ever brand ad drives DTC engagement with Flowcode: Kim Kardashian turned to Flowcode to power direct connections for her first ever brand ad for her beauty line, SKKN. The national campaign created an interactive experience for fans of the brand to instantly connect from TV, CTV, OOH + in-store experiences. Jonas Brothers launch in the sky for Flowcode’s first ever drone activation in Miami to surprise audience and fans. A national media company ran a promotion during the screenings of Taylor Swift’s Era’s Tour, prompting theater goers to enter their personal information in exchange for a chance to win tickets, theater vouchers, and more. They generated 70k entries in one weekend. Gwyneth Paltrow’s Goop TV and print campaign to drive brand awareness and engagement.
