PROJECT: Led a full-scale rebrand of Flowcode in 2024, redefining creative direction, brand guidelines and marketing assets. Drove cohesion, consistency and elevated brand equity across all touch points, from sales decks to website experiences, positioning the company for stronger market differentiation and enterprise growth.

ROLE: As Creative Director and Head of Creative Services, I built and led a high-performing design team, hiring top talent across brand, sales marketing, motion graphics, and video production - to establish a strong creative function driving brand excellence, revenue impact and fun IRL strategic partnership experiences.