PROJECT: Relaunch of ELEMIS’ Ultra Smart Pro-Collagen, the brand’s most advanced, clinically tested anti-aging moisturizer, formulated with cutting-edge peptide technology. Drove a fully integrated, multi-channel campaign in close partnership with cross-functional teams.

ROLE: Creative Director, led end-to-end vision & execution with the support of stellar design team. Defined the strategic creative direction & integrated campaign framework across static and video with cross-functional stakeholders. Directed photography selects & visual narrative. Led concept through final asset delivery for broadcast handoff to TV partners. Ensured cohesive storytelling across TV, paid, social, site and email ecosystems.