Elemis 2026 Winter Sale

PROJECT: Led the Winter Sale campaign end-to-end, from initial ideation through execution across site, social & paid media. Set the photography vision and design direction, guided designers + photographer, and delivered polished final assets handoff. Partnered closely with Marketing and the Global Brand Design team to ensure seamless global alignment.

ROLE: Creative lead overseeing the full design journey from ideation through production to final asset handoff across teams. Designed in Figma from concept to execution, ensuring ideas translated seamlessly into meaningful impact. Grateful to collaborate with and mentor an exceptionally talented global team of emerging designers across multiple creative disciplines.

Initial Mood Board
Inspired by winter sunsets, blending calming, restorative tones with moments of quiet joy and playfulness. The direction feels elevated and sophisticated, grounded in oceanic hues and natural textures that reflect ELEMIS’ spa-like heritage. Clean, refined typography paired with dynamic design grids creates visual variety across social and paid media, while maintaining a premium, calming presence.

Photography Direction
A sunset-inspired lifestyle photography direction for Gift With Purchase product, capturing warm winter moments inspired by ELEMIS luxury travel & effortless weekend getaways. The vibe is elevated travel and quiet elegance. Lighting is soft & airy, with gentle golden reflections. Product imagery incorporates a sunset-toned mirrored concept, adding depth and refined reflection. Visual shot list is clear + concise to ensure seamless execution.

Photography Execution
Photographer: Eric Yu